It used to be that the television teaser shown just before the commercial break would be the first or second thing they showed you when you got back.
Lately I've noticed that they've gotten in the habit of delaying the viewers' gratification beyond all reason. Now they'll mention a news story and you'll go through two or three commercial breaks without the damn thing showing up.
Come on! I don't think it's a winning strategy for winning me back to TV viewing to remind me why the Internet is less frustrating. I've been watching TV for 50 years and I'm tired of the manipulation.